Genevieve Konecnik      home » About » email » vimeo » linkedin » twitter »

designer. video editor. motion graphics. musician. this is what i do.

Genevieve is a designer by training, a musician by trade, a programmer by experience, and a creative soul since birth. Genevieve's right brain-left brain dexterity has given her experience in virtually all areas of design. Her professional career began as a full-time lead/rhythm guitarist hired to back up well known recording artists such as Salt n' Pepa, Hi-Five, and Crystal Waters. She appeared in music videos, television and toured the US, Japan, Europe, UK and Indonesia. Currently she is performing with Be'la Dona, 2009 DC Go-Go award winner for Up & Coming Band of the Year.

Genevieve always had a passion for design and throughout her touring experience developed excellent organizational, customer service, and marketing/advertising skills. After receiving a Design Degree in Advertising Design, she began her professional career as a production designer. With her attention to detail and thirst to remain knowledgeable in the field, she continued studying focusing on interactive design, video editing, producing and music.

Ultimately her passion lies in creating work that is truly unique yet meaningful. Give her some video footage and she will make a story out of it. No matter how difficult or easy the project, there is always a story and brand behind it. Her capabilities range from creating print pieces, designing and coding websites, conceptualizing and storyboarding an idea, to editing and scoring video, to art directing a project from start to finish. Her experience in the Newspaper, Association, Marketing Communications and Agency fields has given her a well-rounded approach to design. She has built a strong reputation of meeting the needs of the client as well as visually conceptualizing the best communication solution.

2004 - Present

DeMadesign –owner. video editor. designer. motion graphics. musician.
Washington, DC. Freelance creative design services to various clients throughout the local and national area. Areas of expertise include filming/directing, concept from storyboard to design, video editing, motion graphics, sound design, music composition, web design, print design.

2004 - 2009

Pappas Group –lead video designer. video editor. motion graphics. music arranger and composer.
McLean, VA. Creative lead responsible to oversee and art direct all video and motion projects. Roles included video editing, animation, music composing and arranging. Also responsible for web and interactive design, print design, identity design and exhibit design.

2003 - 2004

ASCD –web designer.
Alexandria, VA. Designer responsible for all web and interactive products. Redesigned corporate web site as well as restructured the ASCD storefront. Designed book covers and print materials.

2000 - 2003

Proxicom –senior designer.
Reston, VA. Designed conceptual online brands for Fortune 500 clients which include Dupont, Teflon, Timberland, Polo, Elisabeth, Black and Decker, HealthScribe, Coke, Toward, AARP, Cisco, Mazda and Volkswagen. Created interactive presentations using Flash and Director. Storyboarded and edited video using Final Cut, Premiere and After Effects.

1999 - 2000

GVG Interactive –interactive designer.
Downers Grove, IL. Lead designer responsible for web and brand development in travel industry. Client list included Vacations by Globetrotters, Hyatt Vacations, Amtrak and Better Homes and Gardens Vacations. Designed and built-out web sites and animations. Worked closely with programmers to develop and design templates for dynamic databases. Also responsible for all marketing materials within the department.


Webby Award
IT/Software Category:
CSG Systems Content Direct

AMA M Award
Venture Philanthropy Partners (VPP)

W3 Silver Awards
CSG Systems Content Direct for Computer Software

Blackboard NG for Education Training
Blackboard Prosites for Branded Content
Blackboard Prosites for Educational Training
Voxtec Training Video for Branded Content
Voxtec Training Video for Educational Training

GDUSA American Graphic Design Award
Multimedia & Broadcast Design Category:
Washington Kastles Intro Video
Voxtec Scenario Videos

Internet Design:
Object Video

International Multimedia (CD/DVD) Consumer:
Voxtec International SQ.UID 200 Training Video

Broadcast Motion:
Power of You
Venture Philanthropy Partners (VPP)
Truth in Beauty
Venture Philanthropy Partners (VPP)
Visual Sciences VISCON Bumper
Discovery Education OnePlace

The Communicator Awards
Award of Excellence
CSG Systems Content Direct

Structure and Nav & Visual Appeal:
Object Video

Award of Distinction Business to Consumer:
Blackboard Prosites for Branded Content


Art directing

Video preplanning, conceptualizing, storyboarding, video editing, motion graphics

Music composition and scoring, sound design, audio mix and mastering

Web and interactive design

Knowledge of front-end design HTML, CSS

Print design

Works well in team environment

Professional musician


Design Degree in Advertising Design from Montgomery College.
Attended University of Maryland Baltimore County and McHenry County College studying Interactive Design and Video Design and Editing. Courses included curriculums in digital video editing and producing and photography.